Standards is an online platform for creating, managing, and sharing brand guidelines. Designed for agencies and in-house brand teams, it helps organizations keep creative work consistent while making brand information accessible to the people who need it. Teams can use existing brand assets to draft guideline sections, then apply detailed design controls to express their identity. The platform brings essential resources together in one place, including logo files, brand fonts, and color codes, with tools to upload, download, manage, and test assets collaboratively in real time.

Standards also supports controlled publishing and managed access, helping internal teams and external partners stay aligned without losing oversight. Its services are intended to reduce time spent on repetitive guideline creation, make brand materials easier to find, and support consistent execution at scale. The company offers a Pro plan for individuals and agencies, with unlimited guidelines and collaboration, as well as an Enterprise plan tailored to in-house teams. Enterprise features include enhanced security, single sign-on, and multilingual localization.