Bronco Wine Co., a prominent player in the U.S. wine industry since 1973, is dedicated to crafting high-quality California wines for every table. Recently, the company has enhanced its portfolio by acquiring key assets from Wine Hooligans, including several acclaimed brands such as Portlandia, Broadside, and Shortbread, as well as the award-winning alcohol-removed brand Sea Monster. This acquisition allows Bronco to fully integrate the Wine Hooligans legacy while retaining most of their employees, who will continue to operate under the Bronco umbrella.

With production facilities in Santa Rosa, California, Bronco Wine Co. is committed to innovation and quality, reinforcing its mission of excellence in winemaking. By leveraging Wine Hooligans’ capabilities and expertise, Bronco aims to expand its footprint in the premium wine segment. The company emphasizes a family-owned ethos focused on hard work and adaptation, ensuring its wines meet the highest standards for consumers. Bronco Wine Co. remains dedicated to embracing change while upholding the distinctive qualities that define its diverse range of products.