Unclaimed brand
Poinsettias bring colour and joy into the home over autumn and winter. Here you’ll find everything you need to create beautiful Advent and Christmas decorations.
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Hex Code
Color name
RGB
HSL
CMYK
#AE3114
Tabasco
174, 49, 20
11, 79, 38
0, 72, 89, 32
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Stars for Europe is an innovative marketing initiative established in 2000, spearheaded by leading European poinsettia breeders, including Dümmen Orange, Selecta One, Beekenkamp Plants, and Florensis. Located in Bonn, Germany, and managed by Green Marketing Europe GmbH, this initiative aims to enhance and sustain the sales of poinsettias across 22 European countries. Focused on appealing to new buyers and younger generations, Stars for Europe employs a diverse range of marketing strategies, including digital campaigns, public relations, and promotional activities.
The brand champions the famed Christmas star, known for its vibrant colors and versatility as a popular houseplant. With a commitment to supporting the entire poinsettia supply chain, Stars for Europe provides invaluable resources, advice, and compelling promotional materials to both consumers and industry professionals. By leveraging EU funding for extensive marketing campaigns, the initiative strengthens the market position of poinsettias, ensuring they remain a beloved floral choice in Europe.
Brand industry
Business and Consumer Services
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