They offer programs that equip global and regional startups from various industries, both tech and non-tech, with the necessary tools, skills, and frameworks to excel in the unique opportunity that the UAE market presents. With the support of government departments and corporate leaders, startAD co-creates impact-driven programs to help further the UAE's transition into a knowledge-based economy. Anchored at NYU Abu Dhabi and powered by its partner Tamkeen, startAD is a pioneering model for entrepreneurship education and innovation.

They have successfully activated 31 corporations, advanced 162 Emirati entrepreneurs, and accelerated over 250 tech startups, creating more than 363 jobs. The startAD team consists of innovative program leads, a business support manager, digital marketing coordinator, administrative assistant, program coordinators, marketing and communications specialists, and senior associate directors. By partnering with corporations and government departments, startAD ensures the successful achievement of innovation and digital transformation goals.

They also provide collaborative spaces, such as startAD Central and Al Warsha, for entrepreneurs to gather and foster communities. To stay updated with startAD's program launches, mentorship opportunities, events, and community updates, aspiring entrepreneurs can join their thriving ecosystem