Started with Guzz is a luxury fragrance brand offering perfumes shaped by a family’s heritage of perfumery across five generations, dating back to 1913. Presenting itself as Swedish-crafted and made for the world, the brand combines traditional expertise with a contemporary collection for men, women, and all-gender wear. Its fragrances are made with designer fragrance oils, 20% oil content, and a stated longevity of up to eight hours.

The collection includes individual perfumes, fragrance combinations, and discovery sets for men and women, giving customers a way to explore scents before choosing a full-size bottle. Fragrances are organised by notes and character, including floral, woody, aquatic, and fruity profiles. Featured options include Sapphire Ocean, with grapefruit, lemon, and mint; Øud, featuring sandalwood, oud, and amber; and Satin Jasmine, a floral expression. The brand’s founders describe fragrance as an expression of family history, memory, and artistry. Customers can browse collections, manage wish lists, track orders, and contact the company through its website.