Lola is an AI-powered growth and marketing platform designed for home service businesses. Its goal is to help local operators get found online, attract customers and grow through coordinated website, Google profile, review, content and search visibility support. Lola begins by learning about each business through an interview of more than 50 questions, then uses those answers and details from real jobs to shape its marketing work rather than relying on generic templates.

The platform builds or improves websites in WordPress, creates service and location pages and articles, and manages Google Business Profiles with updates, photos, services and offers. It also supports review responses, with approvals available through WhatsApp. Lola monitors important website pages and search performance, checks whether pages are indexed, and helps improve visibility on Google and AI search services such as ChatGPT, Google AI Overviews and Perplexity. Social media posting is listed as a forthcoming feature.

Customers communicate with Lola through WhatsApp, where they can answer questions, share job photos and approve work.