Stati Generali della Green Economy is an influential initiative dedicated to promoting sustainable development within the Italian economy. Organized by the National Council, comprised of 66 organizations committed to green practices, this event collaborates closely with the Ministry of the Environment and European Commission. The most recent edition took place on November 7-8, 2023, at the Ecomondo exhibition in Rimini, where over 1,500 participants engaged in vibrant discussions and panels focused on the ecological transition of Italian enterprises.

The initiative is part of Italy's broader commitment to a Green New Deal, aiming to highlight investment strategies and global economic movements towards sustainable practices. Through their extensive reports and observatory activities, Stati Generali della Green Economy supports businesses in adapting to ecological challenges while providing a platform for sharing innovative solutions and best practices. By fostering dialogue among key stakeholders, the brand plays a pivotal role in advancing Italy's sustainability goals and enhancing the green economy landscape.