Unclaimed brand
Stay your way with Second Nature Hometels. Flexible 24-hour stays, home comforts, thoughtful hospitality and a lower-impact approach in the UK.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#B0C379
Wild Willow
176, 195, 121
75, 38, 62
10, 0, 38, 24
#1B3417
Mallard
27, 52, 23
112, 39, 15
48, 0, 56, 80
#F6F4F0
Pampas
246, 244, 240
40, 25, 95
0, 1, 2, 4
Second Nature Hometels is a UK hospitality brand, formerly known as room2, offering flexible stays designed to feel more like living at home than following a traditional hotel routine. Its hometels combine hotel comforts with private living spaces where guests can relax, cook, work and rest. Rooms are suited to short visits and longer stays, with kitchens designed for everyday use.
A 24-hour stay, from 2pm to 2pm, gives guests added flexibility around arrival and departure. Second Nature currently lists locations in Chiswick, London, Belfast and Southampton, with York marked as coming soon. The brand’s approach centres on thoughtful hospitality and care for guests, places and the planet.
It develops its own properties to manage efficiency and account for carbon emissions, reporting that its hometels use 89% less carbon per night than the average UK hotel. Its lower-impact practices include responsible management of materials, energy and waste, as well as repurposing materials into furnishings and practical essentials. Guests can also join the free Hometel Club for member offers and updates
Brand industry
Travel and Tourism
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the Second Nature logo?
The Second Nature logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Second Nature's brand colors?
The Second Nature color palette uses the hex codes #B0C379, #1B3417 and #F6F4F0.
The Second Nature name, logos and brand assets are trademarks of Second Nature and its affiliates. Brandfetch isn't affiliated with or endorsed by Second Nature. Their use is subject to Second Nature's brand guidelines.
