WeTell is a unique brand dedicated to enriching the outdoor experience through community engagement in the UK. It invites residents to share their favorite cold-weather hiking routes, whether they meander along serene shorelines, twist through enchanting woodlands, or follow peaceful riversides. Each week, participants have the chance to win £200 in credit towards stays at more than 3,000 distinctive lodgings, showcasing WeTell’s commitment to promoting local tourism and outdoor activities.

In addition to fostering a culture of exploration, WeTell emphasizes sustainable living and wellness practices. The brand is represented by Karen Moore Elara, an environmental advocate and wellness coach with over a decade of experience in promoting eco-friendly practices. With a focus on outdoor enjoyment and sustainability, WeTell not only celebrates nature but also encourages its community to be part of something bigger, making it a vital hub for winter adventurers and nature enthusiasts alike.