Stichting Nooit Voorbij is a brand that aims to support family members who have lost a child. Through their foundation and publishing house, they offer various products and services to help individuals cope with their loss. Their webshop, Stichting Nooit Voorbij, provides comforting products, along with their publishing house, which helps family members write their stories as a way to remember their departed child.

The brand also offers support through support group meetings and events. Their mission is to assist parents, siblings, and other family members in processing their grief and providing them with a new perspective after the loss of a child. Stichting Nooit Voorbij aims to create a lasting memory for every deceased child and offers a range of activities, camps, and events for emotional support and connection with others who have experienced similar loss.

They also have a helpline for parents in need. With their four divisions, including camps, support groups, activities, and their own publishing house, the brand strives to help individuals navigate the grieving process and keep the memory of their loved ones alive