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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#BFBFBF
Silver
191, 191, 191
0, 0, 75
0, 0, 0, 25
#183545
Big Stone
24, 53, 69
201, 48, 18
65, 23, 0, 73
Lazada Group, founded in 2012, has swiftly ascended to become Southeast Asiaβs premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and robust logistics to connect a diverse customer base with the largest selection of brands and sellers in the region.
Central to their operations are three core pillars: Logistics, ensuring timely delivery through a comprehensive supply chain; Technology, enhancing the shopping experience with real-time data; and Payments, providing secure transaction options to facilitate seamless online purchases.
Lazada prominently features LazMall, a virtual mall launched in 2018, where consumers can shop over 32,000 internationally recognized brands with confidence in product authenticity and fast delivery. Additionally, Lazada Marketplace allows retailers to reach millions, equipped with tools for customer care and marketing analytics. Their cross-border services further extend the shopping horizon, offering access to global brands and products in various categories. With ambitious plans to serve 300 million customers by 2030, Lazada continues to revolutionize online shopping in Southeast Asia.
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E-commerce and Shopping
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