Stoking the Coals shares the barbecue expertise of Tennessee-raised pitmaster Michael McDearman, known as The Cookout Coach. With 35 years of live-fire experience, more than 200 competition appearances or leadership roles, and two seasons on BBQ Pitmasters TV, McDearman brings competition-tested techniques to home cooks, events, and brands. His background also includes directing the National Pro BBQ Tour, judging and coaching, representing more than 50 major brands, and working with four award-winning restaurants.

The brand offers free, proven recipes for brisket, ribs, pulled pork, sauces, and more, alongside practical cooking tips and instructional videos. Its online pantry features signature rubs and flavor bundles, seasonings, sauces, glazes, and recommended cooking gear. The Closet offers branded apparel and accessories, including shirts, hats, aprons, and hoodies. For organizations and private events, McDearman is available nationwide for cooking demonstrations, judging, emceeing, interviews, keynotes, appearances, and brand activations. Stoking the Coals combines food, fire, and accessible know-how to help people create enjoyable, flavorful barbecue.