Stories & Ink is an independent brand founded by two friends, Simon and Stu. Simon, with a background in building surf, skate, and lifestyle brands, started his own creative agency, working with prestigious global brands. Stu, on the other hand, is passionate about skincare and has expertise in developing consumer-first products using natural active ingredients and botanical blends.

Together, they created Stories & Ink to address a gap in the market. Despite the increasing acceptance of tattoos in mainstream culture, there was a notable lack of skincare products specifically designed for tattooed skin. While there were immediate aftercare serums and makeshift repair lotions, there was no credible brand offering long-term care for tattooed skin.

Driven by their mission, Simon and Stu formulated, developed, and launched a range of high-quality skincare products exclusively for people with tattoos. Their products nourish, define, and protect tattooed skin, providing dedicated skincare for you and your ink. Experience the difference with Stories & Ink and enjoy 10% off your first purchase by subscribing to our newsletter.

Shop our collection now, including our best-selling Tattoo Aftercare products and S&I Merch