Story Bridal & Tuxedo

STORY BRIDAL + TUXEDO is a locally owned formalwear boutique in Elizabethtown, Kentucky, created to make shopping for life’s special moments convenient, welcoming, and enjoyable. Formerly known as Geno’s, the business was reinvented to serve customers seeking bridal, prom, pageant, and menswear. Its team offers personal guidance and professional fittings, with a focus on helping shoppers find styles, sizes, and prices that suit them.

The bridal collection includes wedding gowns in sizes 0–30, with prices ranging from $99 to $2,300, as well as veils, jewelry, shoes, accessories, and off-the-rack gowns available to take home. Prom and pageant shoppers can choose from more than 600 gowns, priced from $99 to $899, including designs from a range of named labels and private collections. The boutique also offers evening, cocktail, mothers’ and other social occasion wear. For men, it provides suits and tuxedos for rent or purchase, along with shirts, shoes, accessories, color-matching collections, and groom previews. Customers can shop in-store or online and book appointments.