STRADA

STRADA BICYCLES is a sports cycling retailer based in Kusatsu, Shiga Prefecture, serving riders interested in road cycling, cross-country and other sport bikes, and triathlon. The shop aims to make cycling enjoyable for both customers and staff, bringing the community together through regular rides, events, workshops, and training sessions. Its offerings include bicycles and equipment from a range of brands, a web store, test rides, rental bikes, and appointments for shopping advice or mechanic services.

STRADA supports riders beyond the initial purchase with maintenance, bike fitting, cycling tours, and programs for beginners and returning cyclists. Initiatives include first-step rides, a sports-bike consultation day, a tubeless support program, and a mechanic academy. The store also serves the triathlon community through its triathlon club and related services. Customers can follow product arrivals, reviews, staff cycling stories, and event announcements through the company’s website and social channels. With dedicated services for different experience levels, STRADA BICYCLES combines bicycle retail with opportunities to learn, ride, and connect with fellow cyclists.