Strategyn
@strategyn.com
Strategyn, an Innovation Consulting firm by Tony Ulwick, pioneers JTBD Theory and Outcome-Driven Innovation. We help businesses grow and succeed.
Strategyn's Company Logos


Strategyn's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5E2569
Eminence
94, 37, 105
290, 48, 28
10, 65, 0, 59
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#3A1B3E
Revolver
58, 27, 62
293, 39, 17
6, 56, 0, 76
About Strategyn
Strategyn is a leading innovation consulting firm founded by Tony Ulwick, the pioneer of Jobs-to-be-Done (JTBD) Theory and the inventor of the Outcome-Driven Innovation (ODI) process. With over 30 years of experience, Strategyn is uniquely qualified to help businesses grow and succeed. Their services include creating growth strategies, building innovation capabilities, and being an innovation champion.
They offer a comprehensive range of expertise, from strategy development to implementation, across various industries. By applying their ODI process, which has a success rate five times the industry average, Strategyn helps product leaders launch winning products that are more certain to succeed in the market. Their approach has been proven effective through 1000+ engagements with top companies like Microsoft, Johnson & Johnson, and Arm & Hammer.
Transform your company and your career with Strategyn's ODIpro Innovation Platform, which provides courses, tools, community access to innovation experts, and private monthly events. With Strategyn, you can pursue big ideas, get there first, and win every time
Company type
Privately Held
Year founded
1991
Company size
11-50 employees
