Strawhat Fishin’ is a Los Angeles-based custom fishing-bait brand founded by Johnny in 2025, built around a love of fishing and community-tested designs. It hand-pours soft-plastic baits to order, offering nine styles and more than a hundred colors. Options include Bullet Swimbaits, ShockTail Flukes, Trout Taffy, Noodle Worms, limited editions, and remelted-plastic Forge Series baits in a range of sizes and pack options. Through its Your Pour service, customers can choose a bait, dyes, and color drops, then name their custom color.

The baits are designed to combine natural action with durability. Customers can select the OG Universal scent for freshwater, Salty Series for saltwater, or an unscented option. Anglers in the brand’s community field-test colors before release. Strawhat Fishin’ also offers a Bait Finder to help match baits to target species and fishing conditions, along with a catch leaderboard and catch-submission feature. Its other products include branded T-shirts and hoodies.