Strays is a design and brand collective that partners with ambitious startups to create products that humanize technology. With a multidisciplinary team consisting of experts in design research, UX design, industrial design, mechanical engineering, and branding, Strays brings their human-centered design experience from working with Fortune 500 companies to startups. They have successfully developed products in consumer tech, healthcare, and mobility for markets in America, Europe, and Japan.

Strays specializes in bridging the gap between cutting-edge engineering and the human touch, crafting products that resonate with users on a personal level. They understand the importance of brand values and incorporate them seamlessly into the product's fabric. By providing careful design and unique branding, they help businesses establish a distinct and powerful identity that sets them apart in the market.

Their approach goes beyond the initial vision, as they ensure the core design intent remains intact and adaptable to regulations and constraints. Strays envisions products that stand the test of time, delivering a seamless, user-centered experience while preserving their integrity and impact. In addition to their expertise in design and branding, Strays also assists startups with product development.

They de-risk the process through quick iterations and close collaboration with design for manufacturing (DFM) partners. Strays also focuses on creating lovable products by conducting qualitative research, prototyping, and user testing to establish a product-market-fit early on. They believe in aligning their interests and taking equity to share the risk with their partners, creating a true partnership.

Based in Lisbon, Portugal, Tokyo, Japan, and San Francisco, USA, Strays serves clients globally, including locations like Los Angeles, USA, North Carolina, USA, and Copenhagen, Denmark. If you're looking for a design and branding partner that can humanize your technology and create products that resonate with users, Strays is the go-to collective to bring your vision to life