Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It connects millions through advanced technology, logistics, and secure payment solutions, striving to serve 300 million customers by 2030. As a flagship of the Alibaba Group since 2016, Lazada benefits from cutting-edge technology, including Project Voyager, which enhances its retail capabilities for the next decade.

Lazada offers a diverse range of products through various platforms. LazMall, launched in 2018, is the region's largest virtual mall, featuring over 32,000 trusted brands with a commitment to product authenticity and customer satisfaction. Additionally, Lazada Marketplace, introduced in 2013, enables retailers to access a vast customer base, providing comprehensive services like secure payments and distribution support across numerous categories including fashion, health, beauty, and home goods. With its cross-border business, Lazada brings global products to Southeast Asian consumers while supporting local brands in reaching international markets.