StrongFirst is a global provider of strength education, serving people who want to build strength through kettlebell, barbell, and bodyweight training. Its instructors specialize in helping people train safely and effectively. The organization welcomes beginners, athletes and coaches, and people whose work or lifestyle places extreme physical and psychological demands on them.

StrongFirst offers a broad range of learning and training options. These include online video courses, a training app, custom strength plans, workshops, professional seminars, and instructor certifications. People can also find local gyms, instructors, and events, and take part in strength challenges such as Sinister and Iron Maiden/Beast Tamer. The brand’s shop features kettlebells, books, gear and apparel, alongside online courses and other resources.

StrongFirst also publishes articles and training tips, and offers a newsletter with promotions and additional information. Through its combination of instruction, programs, events, and equipment, StrongFirst supports people at different stages of their strength journey, from getting started to pursuing advanced training and instructor development.