Studio WAM is a creative brand specializing in joyful, colorful birth announcements featuring hand-drawn illustrations inspired by nature. Founded by Willeke Beekmans, the studio creates and paints its designs with care, offering families distinctive ways to announce a new arrival. Customers can browse cards for boys, girls, and gender-neutral occasions, as well as seasonal, spiritual, foil-printed, sustainable, and special-shape collections.

A simple design tool lets customers personalize cards, and custom illustrations are available for ideas such as family portraits, homes, or pets. Proof prints are offered from €1, and the studio provides guidance on paper types, ordering, payment, and delivery. Matching items include envelopes, address and closure stickers, stamps, birth flags, window and garden signs, and announcement boards.

The range also extends to nursery and keepsake products, including posters, canvas prints, tiles, card holders, guest books, labels, paper clips, and wooden memory boxes. Studio WAM also shares practical advice and inspiration through its blog, helping families plan and personalize their birth announcements