Stu McLaren is a membership and subscription business expert who helps authors, speakers, coaches, consultants, creators, and business owners turn their knowledge, products, and services into recurring revenue. Since 2008, he has worked with tens of thousands of entrepreneurs, sharing practical strategies for launching and growing online memberships. He is the co-founder of The Membership Experience™ and Membership.io, and formerly co-founded WishList Member, a membership platform for WordPress. Drawing on experience across a wide range of markets, Stu teaches business owners how to attract members, deliver value, and encourage long-term retention.

His resources include Predictable Profits, a guide to building stable sales through memberships, along with a free step-by-step membership guide, a membership-building bundle, and a workshop designed to help validate and launch an idea. Stu also hosts the Marketing Your Business podcast, featuring marketing advice and behind-the-scenes discussions about growing a business. Membership.io provides tools to manage, package, and share content, helping organizations create tailored membership experiences in one place.