Style Fishing

Style Fishing is a fishing-tackle brand that designs, imports and manufactures high-quality products for anglers. Its range focuses on ice-fishing lures, with options suited to different conditions and fishing situations. The collection includes vertical, specialty and balance jigs, as well as small ice-fishing lures known as morrit. Named models include ÄIJÄ, HEPPU, UKKO, KARJU, SETÄMIES, HESSU and GURU, each presented for particular fishing styles or circumstances. The brand also offers smaller pier-fishing lures, including LEIJA, and the KAKSONEN double hook, designed for eye-bait fishing.

Style Fishing has also introduced AALTOSEN, its own fish-jig collection, developed through an extended design process. The company describes these jigs as combining fish-catching performance, adaptability and quality. Its news and product information cover topics such as colorful-hook ice fishing and competitive angling, reflecting a focus on practical tackle for both recreational and competition use. Through its products, Style Fishing aims to help anglers find suitable lures for their needs and discover personal favorites by trying different designs.