Substantial

Substantial is a Seattle-headquartered applied intelligence partner working with ambitious companies worldwide. Founded in 2006, the firm has evolved from a product studio into a partner that helps organisations build and operate AI-enabled technology. Its approach combines strategy and execution, embedding alongside client teams to understand real workflows, deliver practical solutions, and develop lasting internal capabilities.

Substantial’s services include Strategy Sprints, which identify where AI can create business value and produce an actionable plan; Build Sprints, which deliver working software against real workflows and data; and Strategy Advisory, which supports technology decisions and capability development. Through Deploy, the firm integrates third-party tools, off-the-shelf software, and custom systems into existing ways of working. Its Operate service provides ongoing governance, evaluation, improvement, and adoption of new model capabilities.

The company has worked across industries and technology shifts, including web, mobile, cloud, and machine learning. Its projects include conversational AI for sales, reporting automation, eCommerce platforms, digital public services, and early-learning applications.