SUGARFISH is a full-service sushi restaurant from Sushi Nozawa Group, founded on Chef Nozawa’s 50 years of experience and training with master chefs in Tokyo. Its food and distinctive omakase-style service reflect a traditional approach to sushi, with a focus on high-quality ingredients, simplicity, and an easy, welcoming dining experience. The restaurant invites guests to follow Chef Nozawa’s guiding phrase, “Don’t Think.

Just Eat. ” Its menu avoids California rolls, spicy tuna rolls, and teriyaki in favor of a pure, straightforward sushi experience. SUGARFISH operates locations across Los Angeles and Orange County, San Diego, and New York, and offers online ordering for takeout, along with gift cards and a condiments guide.

It is part of a restaurant group that also includes KazuNori: The Original Hand Roll Bar, specializing in hand rolls, and Nozawa Bar, a fine-dining, omakase-only sushi bar. Together, the group’s concepts offer distinct ways to enjoy sushi while sharing a commitment to quality and focused menus