Sugaridoo is a vibrant and welcoming brand founded by Irene, dedicated to the art of joyful quilt design and creation. The brand emphasizes the beauty of quilting, promoting the idea that the journey is just as important as the finished product. Sugaridoo offers a comprehensive range of products, including high-quality batting, fabric bundles, quilt kits, and machine rulers, alongside quilting tools and supplies such as thread, pins, and needles.

In addition to their webshop, Sugaridoo fosters a passionate community through engaging online courses, quilting tutorials on YouTube, and active participation in quilt along events like the Sugaridoo Bernina QAL. Irene encourages quilters of all skill levels to embrace the learning process and enjoy every stitch along the way. Through a blend of modern fabrics, creative designs, and a supportive network, Sugaridoo is a go-to destination for quilting enthusiasts looking to explore their creativity and refine their skills. Each project is celebrated as a unique opportunity to learn and grow, radiating positivity throughout the quilting world.