SugarShape is a lingerie brand founded by sisters Sabrina and Laura in 2012. They created the brand because they struggled to find beautiful and well-fitting bras in their sizes. SugarShape aims to make bra shopping enjoyable and caters to women with different body types.

What sets SugarShape apart is their unique approach to sizing. They have developed their own sizing system, offering 70 different bra sizes, to ensure a perfect fit for everyone. Their expert bra fitters are available to provide personalized advice and assistance, either in-store or online.

SugarShape values self-love, diversity, and responsibility. They celebrate women of all shapes and sizes, promoting body positivity and inclusivity. The brand is committed to making a positive impact on the environment and society.

With a wide range of products including bras, bralettes, panties, swimwear, and loungewear, SugarShape offers modern designs for every occasion. They also have special collections, such as bridal and dirndl bras. Customers can shop directly on their website or opt for an individually curated VIB (Very Important Boobs) Box for a unique bra shopping experience at home.

Join the SugarShape community and discover why over 300,000 satisfied customers say that SugarShape has changed their lives