Sugary is a global gifting marketplace that helps people celebrate important moments with thoughtful gifts, wherever friends and family are. Founded in 2018, the platform connects customers with curated local brands and coordinates cross-border delivery and payments. Its website and mobile apps make it possible to browse and send gifts across more than 35 countries, with support for over 135 currencies.

The selection spans more than 25 categories, including flowers, cakes, chocolates, plants, balloons, jewelry, cosmetics, home décor, handmade crafts, baby gifts, and pet gifts. Customers can also send digital gift cards for experiences and services such as dining, shopping, beauty, hotels, travel, and workshops. Personalization options let shoppers customize or engrave selected products, while scheduled delivery and gift links allow sending a present without knowing the recipient’s address. Recipients can privately provide delivery details and may swap a gift where that option is available.

Sugary also offers interest-based gifting, wishlists, reminders, and solutions for business, bulk, and community gifting, helping make celebrations easier to plan and more personal.