Sultan B2B is an online wholesale marketplace connecting buyers with Turkish sellers and manufacturers. Its catalog focuses on clothing and fashion, with options for women, men, and children, as well as modest apparel, abayas, hijabs, shoes, and accessories. Shoppers can browse products such as dresses, jackets, trousers, knitwear, sweatshirts, tracksuits, and coordinated sets, with wholesale prices displayed directly on product pages.

The site highlights transparent pricing, verified sellers, low minimum order quantities, and a regularly updated selection of products and deals. It also promotes private- and white-label shopping, international shipping to the United States, Europe, and the Middle East, multilingual support, shipment tracking, and account tools for checkout and purchase history. Sultan B2B offers wholesale category pages, top-selling and newly launched items, daily deals, and customer support through WhatsApp and messaging.

The platform is designed to help retail buyers discover Turkish wholesale merchandise and place orders through a centralized online storefront