Sun b|b is a leading consultancy in Brazil, renowned for its deep expertise in developing competitive business models. Founded and led by the esteemed strategist João Satt, the firm has gained recognition for delivering tailored and relevant solutions that align closely with client needs. Sun b|b adopts a strategic approach that begins with thoroughly understanding consumer desires in relation to market offerings, allowing for the co-creation of unique deliverables for target audiences.

The consultancy offers a comprehensive range of services, including strategic business modeling, brand architecture design, purchase journey analysis, and organizational culture assessments. Their methodology is built on a three-phase framework that includes diagnosing the current position of an organization, strategizing new competitive directions, and implementing effective solutions. Sun b|b has successfully completed projects across various sectors, including agriculture, education, finance, construction, and healthcare, showcasing its versatility and commitment to driving transformative change for its clients.