The brand focuses on improving maternal healthcare by advocating for clearer communication regarding the risks associated with home births. Medical specialists emphasize the need for experienced midwives to support expectant mothers during delivery, particularly in high-risk scenarios. They highlight the increasing complexity of pregnancies globally, as many women seek the comfort of home childbirth, driven by past negative experiences in medical facilities.

However, there are significant inconsistencies in the availability of quality home birth services, largely due to staffing shortages and varying regulations. A tragic case of a mother and infant dying during a home birth underscores the need for skilled caregivers and proper medical protocols. Experts advocate for comprehensive discussions between healthcare providers and patients to ensure that the risks of home birth are clearly understood, especially regarding potential complications.

They recommend that low-risk pregnancies could consider home birth with adequate support, while high-risk cases should always opt for hospital births with immediate access to medical professionals for optimal safety