Sunshine Fishing

SF is a fishing tackle and gear brand focused on designing, developing, and producing equipment for anglers. Its products are sold in markets around the world, and the company says it aims to deliver customer value through quality gear that meets a range of fishing needs. The brand’s online shop covers fly fishing, general fishing, and ice fishing, with products for both getting started and equipping specific setups.

Fly-fishing offerings include rods and combos, fly lines, backing, reels, leaders and tippet, tying tools and materials, hooks, nets, fly boxes, and clothing and accessories such as vests and bags. The wider fishing selection includes landing nets, lights and headlamps, rod holders, tools and pliers, reel accessories, tackle boxes and bags, and saltwater accessories. Anglers can also shop monofilament, fluorocarbon, and braided lines, fishing lures and jigs, and ice-fishing tip-ups and lines. Featured items include pre-tied tapered leaders, landing nets, magnetic net releases, and zinger retractors. SF provides customer support through its website and offers fishing blogs and an FAQ.