SUP Cape Town is a dedicated stand-up paddleboarding business based at the V&A Waterfront in Cape Town, serving the Western Cape. The company brings together a retail shop, equipment hire and on-water experiences, with a focus on quality products, expert guidance and building a local paddling community.

Customers can buy SUP boards, paddles and accessories, explore second-hand equipment, or ask about board repairs. The Waterfront shop offers advice, free demonstrations and board trials to help buyers choose equipment. Rentals include stand-up paddleboards, kayaks and longer-term board hire. For those new to the sport, the team provides Waterfront lessons and an instructor course.

SUP Cape Town also runs guided experiences across the canals, Intaka Island wetlands and the open ocean, including nature and glow tours. Its services extend to SUP parties, children’s packages, group bookings, team-building events and community paddles. Membership includes access to events and a WhatsApp group, along with benefits such as discounts, equipment trials, board storage and hot showers.