Super Rug is a renowned brand in the world of rugby. Established in 1996, Super Rug is part of SANZAR (South African, New Zealand, and Australian Rugby), an organization that oversees the annual 12-team provincial competition between domestic teams from these three nations. In addition to this competition, Super Rug also administers the prestigious Tri-Nations Test Series, which involves the national teams of Australia, New Zealand, and South Africa.

These events provide a platform for the best rugby talent from the Southern Hemisphere to showcase their skills. Under the leadership of CEO Greg Peters, Super Rug has secured a lucrative broadcasting deal worth US$555 million, catapulting the sport into professionalism. The financial contract for Super Rugby and the Rugby Championship significantly contributes to the income of the three member unions.

Furthermore, Super Rug continues to expand its reach, with new television deals signed with News Corporation and Supersport, ensuring that fans in the UK, Australia, New Zealand, and South Africa can enjoy the thrilling matches. Super Rug is committed to promoting rugby as an elite international championship outside of the Rugby World Cup, providing fans with high-quality and exciting matches year after year