Super Cup NI, formerly known as NI Milk Cup, is a prestigious brand that organizes one of the world's most renowned youth football tournaments. Established in 1983 by Jim Weir, Victor Leonard, George Logan, and Bertie Peacock, a legendary football player, this tournament has grown in size and stature over the years. The competition consists of four male age groups and two female age groups, attracting teams from all continents.

In recent years, notable teams such as Manchester United, Arsenal, Valencia, and Rangers have participated. Super Cup NI takes place in one of Northern Ireland's popular tourist destinations and is considered one of the biggest sporting events in the country. The tournament generates a significant economic impact, with over 50,000 spectators attending the matches and contributing around £1.

8 million to local accommodation providers. This annual week-long competition offers boys and girls from around the world a unique opportunity to showcase their skills and compete at the highest level