Town of Superior is a brand that offers various products and services to the community. With a rich history rooted in coal mining, the town was established in 1896 and incorporated in 1904. It gets its name from the exceptional quality of coal found in the area.

While mining was the primary industry in Superior's past, the town has since evolved into a peaceful ranching and farming community. The population, which was around 250 for many years, has grown to approximately 12,483 residents due to ongoing residential development, particularly in the Rock Creek Ranch area. Future plans for the town include commercial and retail development, as well as the construction of multi-family and single-family homes.

Town of Superior spans an area of about four square miles and boasts 630 acres of parks, green space, and open space, along with 35 miles of trails. The town is proud of its well-educated population, with a high percentage of residents holding bachelor's degrees or higher. With its commitment to community and quality of life, Town of Superior offers a range of services that cater to its residents' needs