Superior Steering Wheels

Superior Steering Wheels is a U.S.-made brand specializing in customizable steering wheels for racing and other vehicle applications. Customers can choose a standard black wheel, add a colored grip and spokes, or select custom graphics to coordinate with their ride. The company offers a variety of application options and says its wheels are designed to help reduce the risk of thumbs catching in an accident. It also emphasizes a firm feel with limited flex, while noting that the wheels are not indestructible. Superior provides a lifetime warranty on the wheel itself and a two-year warranty on the grip and paint, and highlights customer service and ongoing product improvement as priorities.

Beyond steering wheels, the brand’s offerings include vehicle wraps for hobby stock, stock car, modified, sport compact, late model, kart, and mini car applications. It also sells window film, vinyl, sticker paper, mesh and solid banners, and branded items such as shirts and koozies.