Woolmark

The Woolmark Company promotes the benefits and versatility of wool, connecting the fibre with fashion, performance, care and environmental considerations. Its work spans consumer education and industry information, including product innovations, manufacturing developments and seasonal trend reports. The company also provides resources for businesses through its Woolmark for Business platform.

A feature created with Aardman Animations and Studiocanal to mark the launch of A Shaun the Sheep Movie: Farmageddon highlights wool’s natural properties through a short film. The campaign also showcases Shaun the Sheep-inspired sweaters designed by Double Rainbouu and made from traceable Australian Merino wool. The featured Shaun Crew Neck and Wooly Crew Neck sweaters are Woolmark-certified Pure New Wool products, with NFC-enabled tags and care labels that share information about their production.

The site explains the sweaters’ supply chain, from wool sourced from Australian properties to processing, knitting and certification. It also describes Merino wool as odour resistant, fire resistant and resilient, and offers information on wool products, manufacturing and industry trends.