SuperSam is a Finnish children’s activity and entertainment brand founded by Sami Viitala, a children’s physical activity professional and father based in Ylöjärvi. After completing a vocational qualification in children’s physical activity at Varala Sports Institute in 2015, Viitala began working as an entrepreneur in the field. He has since visited more than 800 daycare centres and schools, as well as led children’s birthday parties, adventure days and movement sessions.

SuperSam brings energetic, playful activities to daycare centres, schools and events across Finland. Services include children’s parties, school and daycare visits, event entertainment, training sessions, bachelor and bachelorette parties, and workplace wellbeing days for adults. Music-based movement programmes invite the whole family to join in, while the 2024-launched Story Movement combines storytelling with physical activity to encourage children to move and engage with tales. SuperSam can also appear with additional character performers, including a snowman, duck, Spider-Man or Ninja Turtle. The brand’s activities are designed to make movement enjoyable for both children and adults.