Kakawow

Founded in 2019, Suplay is a Beijing-based company focused on IP collectibles and consumer products. It describes its mission as enriching people’s spiritual lives through industrial design and full-industry-chain operations. The company brings together several brands and business segments serving collectors and consumers. Kakawow develops collectible cards and aims to build a collection system designed for long-term value and liquidity. HeyDolls combines healing aesthetics with everyday products, while LetoGoods explores products derived from intellectual property. Hobbycase provides display solutions intended to give collectibles a suitable home.

Suplay also works with licensed global intellectual-property partners to develop products for its collection ecosystem and creates original properties, including Rabbit KIKI, Uncle OHO, and Shuibodan. Its product range includes premium collection cards, blind bags, blind boxes, and other collectibles. Through its brands, licensed collaborations, and proprietary characters, Suplay connects collecting with consumer products and IP-inspired merchandise. The company’s website lists an official store, physical store locations, news, and contact information, with its headquarters in Chaoyang District, Beijing.