Suprlative provides multimodal AI commerce assistants for product-led brands, helping businesses support customers through chat, phone calls, and avatar-led conversations. Its assistants are grounded in each brand’s product catalog, approved knowledge, policies, calendar, and tone of voice, so responses and recommendations reflect the business’s own information.

Capabilities include answering calls, handling questions about orders and bookings, making reservations or appointments, sending text confirmations, and handing conversations to staff when needed. For online shopping, Suprlative can search and compare catalog products, explain recommendations, and pass selected items to a Shopify cart or checkout. Its visual tools use customer-submitted images, such as selfies or room photos, to guide catalog-based suggestions, including beauty shade matching and skincare routines, or interior recommendations planned against a budget. Beauty guidance is described as consent-led and non-diagnostic.

Suprlative serves sectors including cosmetics, skincare, fashion, home and interiors, wellness, clinics, and restaurants. A brand portal supports configuration, testing, catalog and knowledge management, channel controls, conversation monitoring, and analytics, helping teams operate and improve their assistants.