SUR

Sur.ly is a web safety and audience-retention platform that helps website owners manage outbound links, particularly those shared in user-generated content. By routing selected links through a custom subdomain, it lets visitors view external pages while technically remaining within the site’s domain. This approach can help limit the SEO risks of spammy or unsafe links, reduce user exits, and encourage visitors to return through a toolbar featuring the site’s headlines, images, and article snippets.

The Sur.ly toolbar can be customized with a website’s colors and fonts, and provides safety information and warnings about detected threats. The service also supports analytics integration with Google Analytics and includes social-sharing options, with responsive display for desktop and mobile devices. Sur.ly offers plugins for major content management systems and forum software, as well as an SDK for developers. The site describes its core service as free, with no ads, hidden costs, credit card requirement, trial period, or usage limits. Premier Support is available as an optional fast-track service.