Surf Coffee is a coffee brand built around travel, discovering new places and bringing people together. It operates coffee shops around the world and invites customers to visit its locations, join a loyalty programme and explore stories from its community. The brand also supports people interested in opening a Surf Coffee shop, offering guidance at each stage, from finding premises to training a team, and provides opportunities for suppliers and business partners.

Its range includes coffee capsules featuring beans from Africa and Latin America, as well as a blend designed for milk. The online shop offers drip coffee, whole-bean coffees such as seasonal, Ethiopian Sidamo and Colombian La Plata, and gift sets. Surf Coffee’s wider selection also includes matcha tea, matcha latte sticks in several flavours, and natural lemonade. Its associated brands extend the offering: Blue Hawaii Roast handles coffee production and roasting, Air Tokyo features matcha drinks and snacks, and Propaganda Machine creates music and cultural content for the coffee shops.