Too Good To Go and Ziploc® Brand bring together food-saving ideas and practical storage guidance through Surprise Seconds, a campaign focused on making more of the food already in your kitchen. It encourages people to use ingredients from Too Good To Go Surprise Bags, as well as food left after a meal, to create a second serving or a new dish. Visitors can take a food habits quiz and receive recipes and storage tips tailored to their habits.

The campaign also offers a digital recipe book and a recipe hub featuring ideas from friends and family of Too Good To Go. For inspiration with commonly found Surprise Bag ingredients, it highlights recipes from Terrence Bakes. The experience connects Too Good To Go’s surplus-food bags with Ziploc® Brand’s role in keeping food fresh, helping people plan how to use extra ingredients and leftovers.

By turning what might otherwise go uneaten into a meal, Surprise Seconds makes saving food approachable, useful, and creative