Surprose is an online rose specialist offering fresh roses and floral gifts for delivery in the Netherlands, Germany and Belgium. Customers can order roses directly from growers and choose a preferred delivery date, making it easy to send a gift for a birthday, anniversary, wedding, or simply to surprise someone. The range includes roses in many colours, including red, pink, white, blue, rainbow and seasonal shades, as well as premium, fragrant, Ecuadorian, Dutch, spray and long-life roses.

Shoppers can select a ready-made bouquet or choose the number of roses themselves, from a single stem to larger arrangements. Special designs include heart-shaped bouquets, bridal flowers, centrepiece sets and rose petals. Surprose also offers gifts such as champagne, wine, chocolate, vases and stuffed animals. Orders can include a free greeting card and are presented in gift packaging. The brand also shares information about its efforts to make the journey from grower to recipient more sustainable.