Sururu is an online search and submission service designed to make printing doujinshi easier for creators. Instead of checking multiple print shops’ websites and comparing price lists separately, users can search participating printers in one place and compare options based on factors such as cost, deadlines, small print runs, and book format. Search settings include delivery date or event, destination, book size, page count, quantity, and printing method, with choices such as offset and on-demand printing.

Once users find a suitable print package, they can proceed through a guided online submission process without first requesting a quote or reservation. The steps cover confirming specifications, choosing a delivery destination, uploading print-ready files, and paying, followed by an email confirmation. Sururu also provides printer introductions, paper information, guidance on preparing artwork, and help resources. Its event listings support creators planning deliveries to conventions and other destinations. The service is intended to simplify printer selection and online ordering for a range of doujinshi projects, including short runs and text-focused books.