SUSAN BIJL
@susanbijl.nl
SUSAN BIJL creates products with a purpose. Born partly from the idea of reducing the waste involved with the production of plastic bags, The New Shopping Bag has been around for over 20 years. We make timeless designs with long-lasting quality to encourage a more conscious approach to purchasing products.
SUSAN BIJL's Company Logos
SUSAN BIJL's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#81C391
De York
129, 195, 145
135, 35, 64
34, 0, 26, 24
#FE3CAA
Wild Strawberry
254, 60, 170
326, 99, 62
0, 76, 33, 0
#AF5F01
Rose of Sharon
175, 95, 1
32, 99, 35
0, 46, 99, 31
About SUSAN BIJL
Susan Bijl, based in Rotterdam, is a brand that started in the year 2000 with a mission to create a bag that would replace the single-use plastic bag and minimize waste. The first design, The New Shopping Bag, was inspired by the classic shape of a plastic bag but made more functional with deeper side creases for added volume. Susan Bijl discovered the benefits of ripstop nylon, a strong yet lightweight material that comes in various colors.
She added her iconic 'Flash', a diagonal stripe, to add a contrasting color to her designs. Over the years, the collection expanded to include The New Pouch, The New Backpack, The New Bum Bag, and The New Raincoat, all made with a love for minimalistic and functional design. Susan Bijl believes in quality over quantity and collaborates with artists and institutions to continually inspire creativity.
With worldwide popularity, Susan Bijl offers over 600 variations of The New Shopping Bag, spreading color and reducing waste globally
