Unclaimed brand
One of London’s most loved sushi and Japanese restaurants, SUMI is the little sister to sushi master Endo Kazutoshi’s eponymous Michelin-starred White City restaurant, Endo at the Rotunda.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#1A224B
Cloud Burst
26, 34, 75
230, 49, 20
65, 55, 0, 71
#1D1C19
Tuatara
29, 28, 25
45, 7, 11
0, 3, 14, 89
#CBA179
Tan
203, 161, 121
29, 44, 64
0, 21, 40, 20
SUMI is a London sushi and Japanese restaurant brand with locations in Notting Hill and Marylebone. Named after the mother of sushi master Endo Kazutoshi, it is the younger sister of his Michelin-starred restaurant, Endo at the Rotunda. SUMI brings Japanese tradition together with contemporary dining in an elegant yet relaxed neighbourhood setting, with a focus on quality, craftsmanship and warm hospitality.
Led by Executive Chef Christian Onia, the menu reflects Endo’s signature style and draws inspiration from Japanese traditions, as well as the people and places that have shaped his journey. Guests can enjoy sushi and elevated, innovative Japanese cuisine designed to offer an authentic taste of Japan.
The original SUMI is on Westbourne Grove in Notting Hill, while its Marylebone restaurant is located on Devonshire Street. Both venues are open seven days a week and welcome diners for reservations. SUMI also offers festive menus and event bookings at both locations, alongside gift cards and career opportunities. The brand is part of Creative Restaurant Group.
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the sushisumi.com logo?
The sushisumi.com logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are sushisumi.com's brand colors?
The sushisumi.com color palette uses the hex codes #1A224B, #1D1C19 and #CBA179.
The sushisumi.com name, logos and brand assets are trademarks of sushisumi.com and its affiliates. Brandfetch isn't affiliated with or endorsed by sushisumi.com. Their use is subject to sushisumi.com's brand guidelines.
