Sustainable Food Asia is a joint venture between CarpeDiem Co., Ltd. They collaborate with companies in Japan and Southeast Asia to conduct research, development, manufacturing, and importation of sustainable food ingredients. Their flagship brand, Howdy, operates a burrito brand that utilizes sustainable ingredients.

Sustainable Food Asia offers various services, including the production and importation of sustainable foods such as alternative meat like Fruit Meat. They also provide support for research and product development, partnering with food manufacturers and restaurant businesses to launch businesses that contribute to SDG/ESG. Additionally, they assist in creating alliances between Southeast Asian food tech startups and Japanese companies, supporting not only business partnerships but also capital alliances.

Their mission is to build a foundation for a sustainable food industry that connects to the next generation by combining the innovative materials created by these ventures in Southeast Asia with the technology possessed by Japanese food-related companies