The Sustainable Palm Oil Choice (SPOC) initiative is dedicated to enhancing and reinforcing European investments in an environmentally sustainable palm oil value chain. By uniting corporate entities and non-governmental organizations, SPOC aims to promote and facilitate the uptake of sustainably produced palm oil products, along with fostering transparent and balanced communication regarding palm oil's role in society. The initiative provides critical resources, including webinars and blogs, to educate various stakeholders—consumers, policy makers, and NGOs—on palm oil issues, sustainable practices, and the importance of traceability and transparency within the industry.

Furthermore, SPOC is committed to addressing negative impacts related to palm oil production, such as deforestation, through its NDPE (No Deforestation, No Peat, No Exploitation) commitment. By championing best practices and showcasing innovations in sustainable palm oil production, SPOC strives to create a robust and responsible palm oil value chain that benefits both the environment and the economy